Heurist. – creative, marketing & brands. – Brisbane AU

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brand strategy.

a service overview.

what is brand strategy?

It's basically your strategy to build and maintain your reputation.

what our brand strategy services involve.

It involves defining your goals as an organisation, your desired reputation or brand, and the approach you will take to attain it.

The first part of our brand strategy service is to find your organisation’s brand direction, consisting of your vision and values. This sets the context of who you are, and who you want to be. We then look at your goals as an organisation – your business objectives. Then we define who your brand’s audience is, and how you want them to perceive you – that is, your desired reputation. We then work with you to create an approach to follow your brand’s direction, and attain your desired reputation while achieving your broader business objectives.

what's in it for you.

If you're looking to build a reputation for yourself, then this is for you.

You have a reputation whether you want to or not. We can help you make sure that the reputation you have is the reputation you want. Our brand strategy service establishes how you want to be perceived, and puts together the steps you need to take to get there.