Heurist. – creative, marketing & brands. – Brisbane AU

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strategy.

the tactics you need to stand apart from your competition.

for those who want to stand apart.

A strong strategy will help you stand apart from your competitors. We’ll help you make sure that your business is both uniquely recognisable, and desirable no matter the context.

heurist number 1 | Heurist - the brand developers | marketing, branding & user experience (UX) strategy consultants | Brisbane

what we do.

brand strategy.

Your brand is your reputation. We work with you to identify the reputation you want to have, and we establish an approach – or strategy – to attain this reputation.

This is an in-depth process of understanding who you are, who you want to project yourself as, and why it matters to your various audiences.

Here, we will establish the value proposition of your brand, and put forth a plan to build, establish, and maintain your brand’s equity.

marketing strategy.

Your marketing strategy is your approach to keep customers happy and – most importantly – keep them coming back.

From doing the market research, we now have the insights we need to take your product to market. We work with you to identify the opportunities within your market, and put together a plan that will satisfy your marketing goals.

competitive analysis.

Got competition? We can help.

We can perform a rigorous analysis of your competition – from discovering who they are through to finding all their strengths and weaknesses.

By learning everything there is to know about them, we’ll help you tell your customers what makes you different – and why you’re better.

market research.

In our market research, we will look at every aspect of your business as it is. From current and future markets, through to psychological profiles of your customer base.

This will help us understand how we can make your marketing more effective and will provide you with a clear picture on what kind of marketing strategies you can use to reach the right customers, say what they want to hear, and sell your productservice, or idea.

brand naming & identity.

In a world of clutter, your brand must stand out to be remembered. We will work with you to define your brand’s identity – or, the set of elements that make your brand memorable.

In a collaborative process, we will define you – your brand – uniquely across the 5 senses. We’ll establish its brand’s persona; its personality – how it speaksfeels, and even dreams.

integrated marketing campaigns.

Is your message consistent across all your marketing channels?

Great marketing happens when the right thing is said in the right place, at the right time. This is especially challenging when you are managing multiple marketing channels; from all your social media posts, to your advertising, and your customer interactions.

We can sort that out for you. By putting structure to your marketing channel management, we will make sure any campaign you run is perfectly on point.

product launch planning.

Launching a product, service, or concept? We can help you make it a success.

Launching a product can be a make-or-break situation. We can clear the clutter and put together a plan – a timeline – a strategy – anything you need to make that launch go smoothly. We’ll even organise and promote it for you so that you maximise your chances of success.

need to stand out from the crowd? we can help.

heurist number 2 | Heurist - the brand developers | marketing, branding & user experience (UX) strategy consultants | Brisbane

the other services.

learn about our advertising & marketing service.

Want to get more exposure for your product, service, or idea? Then our marketing consultancy is for you.

learn about our design & experience service.

Optimise your user interfaces to be both beautiful and effective at generating and converting leads into paying customers.