Our user experience (UX) strategy process starts with a research process to understand your users. Here, we establish who your audience is and what their goals are when they interact with you.
We then define how we can simultaneously satisfy both your goals along with those of your audience. This process gives us the ability to integrate your sales pipeline (or funnel) into your interfaces, making sure you maximise engagement and lead conversion.
Once we establish the UX strategy you will be using, the next step is to put the strategy into practice in designing your interfaces.
This process involves creating wireframes, flow diagrams, prototypes, and split-testing to ensure that each of your interfaces – from your website, through to your social media pages, and the physical packaging of your products – gets the you the desired audience behaviour.
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